A guest post for Schwilly Family Musicians
Please Remember:
The opinions expressed are mine only. These opinions do not necessarily reflect anybody else’s opinions. I do not own, operate, manage, or represent any band, venue, or company that I talk about, unless explicitly noted.
Want to use this image for something else? Great! Click it for the link to a high-res or resolution-independent version.Sorry for my lack of updates lately. I have a new day-gig, and it’s chewing up time like nobody’s business.
Anyway – from the article:
“Our business loves to talk about the highest grossing tours. Gossip about who had the biggest ticket revenue is everywhere, and treated as being very important.
And it makes sense.
The gross is a really decent way to measure things like audience interest and performer clout, especially when you bring other measurements into the equation…
…The thing is, there’s a question that seems to go unasked and unanswered with all of our hoopla over the gross:
What did the show net?”
The whole thing is available for free, right here.