The 2X/ 4X Guideline

A guest-post for Schwilly Family Musicians about “money clout” for bands and artists.

Please Remember:

The opinions expressed are mine only. These opinions do not necessarily reflect anybody else’s opinions. I do not own, operate, manage, or represent any band, venue, or company that I talk about, unless explicitly noted.

moneyWant to use this image for something else? Great! Click it for the link to a high-res or resolution-independent version.

From the article: “A band’s monetary clout is directly proportional to the real value they offer the venue or event organizer. For an act to ask for a specific payout amount, the real value they represent to the venue or event should be 4X their asking price. The exception to this is when the band, in and of itself, is THE draw to the event. In that case, the multiplier is only 2X – but venue or organizer expenses should be factored in.”

The whole article is available, free, right here.