Regarding The “Value” Of Bands

What really matters is your “business value” from the perspective of the booker/ event manager/ whatever.

Please Remember:

The opinions expressed are mine only. These opinions do not necessarily reflect anybody else’s opinions. I do not own, operate, manage, or represent any band, venue, or company that I talk about, unless explicitly noted.

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The Video

The Summary

If you want to make a deal, you have to provide value to the other party. For some venues, the only real value you can provide is the ability to draw a crowd. In other situations, your ability to play well might be more important. This is all figured out on a case-by-case basis, with few shortcuts (if any) available.